Satex - DuoLight
Case: A portable battery bicycle light designed to meet the user demand for a pocket friendly lighting system.
Category: Consumer Product
Satex is a Danish wholesaler of well known brands that focus on automotive and bicycle accessories, children's safety products and accessories, and they also develop customized projects for individual customers. Eye-D was consulted for developing a new line of bicycle lights for their bicycle accessories department.
DFM plastic molding
Full product development
Eye-D was involved with the entire product development process from ideation to product and packaging design and established the production set-up with the goal of meeting the rising users demand for small battery bicycle lights.
The design has a round and soft form, giving the product a pleasant feel, and a simple system to click front and back together adds extra functionality.
The pocket-friendly design was an instant success, making it possible for DuoLight to grab a market share of about 25% in Denmark already in its first season.