Satex - DuoLight

Client: Satex

Case: A portable battery bicycle light designed to meet the user demand for a pocket friendly lighting system.

Category: Consumer Product

Brief

 

Satex is a Danish wholesaler of well known brands that focus on automotive and bicycle accessories, children's safety products and accessories, and they also develop customized projects for individual customers. Eye-D was consulted for developing a new line of bicycle lights for their bicycle accessories department.

Capabilities

  • Industrial design

  • DFM plastic molding

  • Packaging

  • Mechanics

  • Usability

Our Involvement

  • Full product development

  • Packaging

  • Production

Process

 

Eye-D was involved with the entire product development process from ideation to product and packaging design and established the production set-up with the goal of meeting  the rising users demand for small battery bicycle lights.

Concept

 

The design has a round and soft form, giving the product a pleasant feel, and a simple system to click front and back together adds extra functionality.

Result

 

The pocket-friendly design was an instant success, making it possible for DuoLight to grab a market share of about 25% in Denmark already in its first season.

ISO:9001 certified

Our Clients

Novo Nordisk, Radiometer, Coloplast, Oticon, Convatec

+45 33 33 86 86

mail@eye-d.com

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Our Mission: Better Lives