Oticon - Hearing Aid Packaging

Client: Oticon

Case: A two piece packaging system that protects the hearing aid for storage and transportation.

"The cost reduction means that Oticon will save millions during the product ́s lifetime. With a result like that, I can only recommend Eye-D."

Jan Stoltz-Andersen

Marketing Manager Oticon A/S

Brief

 

Hearing aids are extremely sensitive to external physical forces. For example, when being shipped via plane the turbulence in the plane would impact the hearing aids and cause them to malfunction. Oticon approached Eye-D to create a robust packaging that would ensure the delivery of the product. The existing packaging they were using was a metallic casing that was extremely expensive to produce and heavy

Capabilities

  • Robust design

  • Plastic injection molding

  • Vacuum forming/thermoforming

  • Usability and user research

Our Involvement

  • Complete product development

  • Product design

  • Production collaboration

Process

 

The aim was to optimize the overall design by reducing the cost of manufacturing and inserting a timeless aesthetic in order to further drive the price.

Concept

 

The concept consists of a transport casing and a storage casing. The transport casing is vacuum formed and welded with a flexible elastic foil to create optimal protection for the hearing aid by yielding to shocks. Both pieces are designed to optimize the protection of the hearing aids and extending their lifetime whether by ensuring safe delivery or nightly storage.

Result

 

Eye-D helped Oticon turbocharge their earnings through packaging alone which resulted in an increase of 10 mil. euros through a reduction in cost price of EUR 1.50.

ISO:9001 certified

Our Clients

Novo Nordisk, Radiometer, Coloplast, Oticon, Convatec

+45 33 33 86 86

mail@eye-d.com

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Our Mission: Better Lives