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Product of the Year

We Make a Difference

Convatec, product of the year

We Create Successful Products that Last

Our products make a difference. After 25 years, the infusion set continues to improve the lives of many people – including the child above. Sales of the infusion set still increase. It continues to create a turnover of more than 200.000.000 euros per year.

This is How We Did It

Find the Blue Ocean

Market Differentiation - EU/USA

User Focus Creates Value

Eye-D´s disruptive innovation with a focus on user needs and technology created a game change for our client that made them a market leader and led them to the Blue Ocean.

Eye-D´s user studies revealed three revolutionary user advantages. To release the potential of these discoveries Eye-D created the Comfort and Quick Set, the world's first insulin IV sets with soft cannula's and on-site disconnection. This led to better lives for the users.

Our client became the market leader for insulin IV sets with 83% of the global market. IV sets from our client generated EUR 440 million in 2015.

How we did it

How Eye-D Helps You to Win

Holistic Approach

Our starting point is people - not products. With the user in focus and a holistic approach we create disruptive innovation leading to better lives for the users. We call this Eye-D's holistic service scenario.

Pick the Low Hanging Fruit

KISS. Creative thinking and keeping it simple allows new disruptive companies to pick the low hanging fruits and become market leaders. Conventional thinking leads traditional companies to chase the high cost fruit with costly technology development.

Game Change

Your company can capture the Blue Ocean where competition is limited by focusing on disruptive innovation and differentiated solutions that gives you the lead and a position as market leader.

How we help you win


Innovative Engineering

Our engineers are hand-picked for their skills in innovative problem solving, mechanical development and prototyping. Our designers make products with production in mind, and our engineers create solutions with respect for the product design.

Mechanical Development

Innovative mechanical development is our specialty. We easily plug in with your R&D department and have a solid network of collaborative partners. We engineer your products, systems and services. Our main CAD applications are CREO and SolidWorks.


Eye-D develops and delivers real  innovation. We create looks-like, works-like and make-like prototypes. We are specialists who know how to get things working, and how to design for low cost production. 



Product Design

Eye-D delivers full-service product development covering all aspects of the process, including research and analysis, ideation and development, as well as prototyping and implementation.

Service Design

Users don’t want products - they want a better life. We identify how your business can become unique by offering brand new service solutions to secure better lives for your customers.

Experience Design

Users want to be taken care of with special treatment of their individual needs. Unique treatment and experiences generate extreme loyalty.


How You Profit from Green Eye-D's