Time Manager - Branding Strategy

Time Manager doubled their turnover and saved millions

Time Manager wanted their products to be a symbol of the successful businessman and developed a successful design strategy. Eye-D outlined the branding strategy in a design manual with two main themes: pinstripes from businessmens' suits in the design and the use of pictograms. The pinstripes created the exclusivity and sense of status symbol. Time Manager doubled its turnover year by year after the introduction of the new design. The pictograms made it possible to cut costs substantially, saving millions of dollars for Time Manager, as 50 forms in more than 20 different languages were reduced to only 50 forms with pictograms marketable internationally without any language barriers.

eye-d Innovation
Carl Jacobsens Vej 16, entr. 6, 4.
DK-2500 Valby Copenhagen

Phone: +45 33 33 86 86
E-mail: mail@eye-d.com
eye-d ApS - CVR: 28312458