Time Manager

Time Manager doubled its turnover and saved millions

Time Manager wanted their products to be a symbol of the successful businessman and developed a successful design strategy. eye·D outlined the branding strategy in a design manual with two main themes: pinstripes from businessmen´s suits in the design and the use of pictograms. The pinstripes created the exclusivity and sense of a status symbol. Time Manager doubled its turnover year by year after the introduction of the new design. The pictograms made it possible to cut costs substantially, saving millions of dollars for Time Manager, as 50 forms in more than 20 different languages were reduced to only 50 forms with pictograms markeable internationally without any language barriers.