Turbocharge your earnings.
User optimized design and "snob effect" allows higher price.
Simplified construction result in lower cost price.
Higher price + lower cost price = improved earnings.
Oticon turbocharged their earnings:
Better protection + EUR 1.5 lower cost price = earnings of EUR 10 million
"The cost reduction means that Oticon will save millions during the product´s lifetime. With a result like that, I can only recommend eye·D."
Jan Stoltz-Andersen Marketing Manager Oticon A/S