BOWA - Entering the disposables market
With BOWA's new ERGO 310-D ligator, the company entered the
market for disposable instruments. As a result of a long and close
relationship with Eye-D Innovation, BOWA was able to achieve:
New market entry: The new, single-use
disposable ligator enabled BOWA to enter the market for disposable,
minimally invasive surgical devices - a field of rapid growth, due
to the advantages for the patients.
Reduced time-to-market: A combination of lean
and agile methods, quality-assured systematic processes and quick
iterations of design, testing and review has kept the development
time at a minimum.
Reduced product cost: Creatively applying
manufacturing and assembly processes that are less costly from the
earliest sketches is a key trademark for us. Relentlessly searching
for the simplest solution lies in our DNA.
Human-centered design: User studies enabled us
to create ergonomic and easy-to-use features for the surgeons. By
doing user tests from the earliest prototypes to the final product
we have been able to tweak the product to be just right.
Collaboration: A close relationship with BOWA
enabled quick proof of concept and built capabilities at BOWA in
disposable devices. The The teamwork ensures that everyone works
together to reach one goal.
The Design Journey
We Immerse > Imagine > Implement.
From a basic brief we studied the product, technology,
production, user and market to create the right product positioning
Based on a deep understanding of the target functionality and
the product from a generic point of view, we were able to
creatively define a new product architecture. By combining metal,
ceramic and plastic parts in innovative ways, we have been able to
obtain high performance at low cost.
After deciding among three concepts for further development, the
detailed design of the ligator was done including CAD and CAE,
design for manufacturing and assembly, material selection and all
parts were optimized for production.
Prototypes were created of all parts - at first using rapid
prototyping techniques for making working prototypes that could be
used for clinical trials, and then final parts using production
scale tooling. In order to make production run smoothly in Poznan,
Poland we supported the production planning and implementation of
the final product.